Dr. Ecz. Neslihan Şahin

Making a more effective relaunch with a consistent visual identity

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Problem

Until then, there were different logo and visual design applications worked for the brand. During the relaunch process, we tried to ensure the consistency of the brand identity and move it to a different point from the old visual design line.

Solution

We focused on designing a brand identity that would highlight the brand's experience and expertise in the cosmetics industry. We have created a logo system that can be easily applied to any medium, resists time and provides consistency. Thus, we were able to reflect the personality traits of the brand, such as leader, knowledgeable, and innovative, onto the logo.